Unit 6 Scholarly Activity

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Companies need to take many variables into account when determining to place merchandise in a certain market. One of these variables to consider is what will be the long and short term effect on succe... ss of the merchandise. After this step is accomplished, companies can then begin to develop the product strategy. Kotler and Keller (2012) defines the branding strategy as the number and nature of common and distinctive brand elements applied to the different products sold by a firm (p. 260). A good product strategy is the key to successfully selling products in the marketplace. It allows companies to focus in on a particular target market and feature set, instead of striving to provide everything to everyone. As an established manufacturer of sports equipment for major sport markets and events, Athletic Supremes’ new home gym equipment line needs to be marketed to create a link between cost and quality. Since Athletic Supreme is just breaking ground in the home gym market it would be wise to market equipment and apparel comparable to big name brands commercial gyms associate with today. One way to accomplish this is to get creative with their designs. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,CONTINUED............................. [Show More]

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