Marketing > CASE STUDY > NETW 584 Week 1 Discussion Question 1 – Federal Regulation of Telecommunications WITH CORRECT ANSW (All)
NETW 584 Week 1 Discussion Question 1 – Federal Regulation of Telecommunications Most of the media content, if left unregulated, could do more harm than good. The FCC receives complains that certai... n broadcast statements may harm the United States or its people or its government especially when television or radio network or stations broadcast extreme, incorrect, improper or unethical statements in the name of freedom of speech. The FCC acts as an agent to regulate the communications by radio, television, wire, satellite and cable by enforcing certain rules in the telecommunications arena. For example, in the area of political campaigns, the right of rebuttal requires broadcasters to provide an opportunity for candidates to respond to statements or criticisms made against them. This prevents a television or radio station to air an attack on a candidate without allowing the target of the attack to respond. • The right of rebuttal, which requires broadcasters to provide an opportunity for candidates to respond to criticisms made against them. A station cannot air an attack on a candidate and fail to give the target of the attack a chance to respond. [Show More]
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