IFAS Marketing Management 3.1 Course Manual 2014.2015 version 1.0 -Saxion HS Enschede

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Each team decides upon the level of ambition at the start of this quarter and works toward that target during the course of the weeks. This part of the examination results in a team score (granted to ... each team member). The team can score 2, 3 or 4 grade points (depending on whether the team succeeds in reaching the chosen level of ambition during the final presentation and in its written report): -2 grade points when all * and ** aspects (of all three S’s) are sufficiently present -3 grade points when on top of that also one *** aspect of all each S is sufficientlyThis course deals with strategy, structure and daily work activities by employees and managers (systems & style). Managers need information for their decision-making. Questions arise like: which strategy possibly leads us in a sensible way to a healthy future? And how should daily activities be organised into efficient and effective processes that run efficiently and effectively? And what organisational structure suits our processes best in order to realise the chosen strategy? In addition, the human resource factor has become a prominent competitive resource nowadays. And, last but not least, the fine-tuning of all of the above-mentioned aspects requires management knowledge, skills and experience. The price of not paying (enough) attention to these aspects will eventually be detrimental to financial results and, possibly, ultimately even the organisational continuity.The field of Marketing&Management is an integral part of the Body of Knowledge and Skills in the domain of Economics as laid out in the January 2009 Position Paper for the Bachelor of Economics. This field of study is described in more detail in the Economics domain competences 3 to 6 and find their best fit with Professional Products such as Corporate Plans for SME’s, Products that stem from the Planning and Control cycle and Advice reports Knowledge Skills Knowledge of product-markets, environmental analysis, business models and strategy, organizational structures, functional areas and processes, motivation, leadership Environmental analysis, formulating a strategic plan, using industry analysis reports and performing an analysis, describing a mission and vision for an enterprise, formulating a strategy, translating strategy to CSF and PI’s, advice on change management, advice on management and organisation. [Show More]

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