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MBA 6053-Columbia Southern University-Uber Case Study
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A Case Analysis of Uber NAME: Columbia Southern University MBA 6053-19N 1B21-S3 A CASE ANALYSIS OF UBER 2 A Case Analysis of Uber Introduction Uber is one of the firms that have engaged disrup... tive technologies leading to the revolution of their industries. The company was established in 2009 and focused on offering services similar to taxi companies although it did not have any cars. The company contracted drivers with their cars and connected such drivers with customers using a mobile application. The company shares prices with drivers enabling them to earn more income than they initially realized before the revolution of the taxi industry. The disruption of the taxi industry made it more attractive enabling more competitors to join to earn profits. This essay analyzes the case of Uber as ride-sharing firm after it was established in 2009 as a disruptive force [Show More]
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