BUSN 115 Week 8 Final Exam (ASSURED A)

Document Content and Description Below

BUSN 115 Week 8 Final Exam (ASSURED A) Question 1.1. (TCO 7) Some of the characteristics of lean systems include which of the following? (Points : 5) They take twice the human effort. They have... the same defects in the finished product. They require half of the engineering effort. They use half the floor space for the same output. They carry 50% more inventory. Question 2.2. (TCO 7) Mass customization means (Points : 5) tailoring products to meet the needs of a large number of individual customers. fewer and fewer manufacturers are learning to customize their products. manufacturing companies may become service companies over time. more and more manufacturers are learning to customize their products. operations management concepts are not applicable to the service sector. Question 3.3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get water from places of abundance to places of need? (Points : 5) Pipeline transmission Air transportation Truck transportation Ship transportation Train transportation Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance of social media in product promotion. Given this information, (Points : 5) investing in social media hinders a company in reaching its goals. social media needs to work hand in hand with other channels. social media reaches old audiences that have new devices. nontraditional audiences are the new target for social media. social media and direct mail are complementary to one another.Question 5.5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share and continued sales revenue. (Select all that apply.) (Points : 5) Quickly adapting to the market Providing improved customer service Increasing your inventory levels Opening a branch store across the street from the big box Providing free expert advice and consultation to your customers Question 6.6. TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new smallbusiness start-up? (Select all that apply.) (Points : 5) Undercapitalization Competitors and competition Government control Collecting and remitting sales and use taxes Training for what you don’t know how to do Question 7.7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which? (Select all that apply.) (Points : 5) The creation of a positive brand image Meeting the needs of the consumer Meeting the strategic marketing goals of the firm Meeting the promotional goals of the firm Meeting profit expectations of external investors The real answer that incorporates all these elements is called “Integrated Marketing Communications”. Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? (Select all that apply.) (Points : 5) Our elected representatives Our communities Our competitors Our employees Our customersQuestion 9.9. (TCO 2) The Uniform Commercial Code includes which? (Select all that apply.) (Points : 5) Laws that cover promissory notes and checks Legally enforceable agreements between two or more parties Bills of Lading Something of value Forms of commercial paper [Show More]

Last updated: 1 year ago

Preview 1 out of 12 pages