Summary QFT1 – IT Management Capstone Project – QFT1.doc

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Edu Tech Business Plan 1 Edu Tech Business Plan Manoj Adhikari, Founder Western Government University QFT1 – IT Management Capstone Project – QFT1 December 19 , 2016 Edu Tech Business Plan... 2 Contents Executive Summary.....................................................................................................................................4 Company Identification...............................................................................................................................4 Mission of the company..............................................................................................................................4 Explanation.................................................................................................................................................4 Business Goals............................................................................................................................................5 Keys to Success...........................................................................................................................................5 Company Summary.....................................................................................................................................6 Industry History...........................................................................................................................................6 Legal Form of Ownership............................................................................................................................6 Location and Facilities................................................................................................................................7 Management Structure.............................................................................................................................7 Products and Services:.................................................................................................................................8 Market Analysis.........................................................................................................................................11 Target Market............................................................................................................................................11 Industry Analysis.......................................................................................................................................12 As we know everything pretty much depended on the computers and technology for any business or organization either it’s small or large. Likewise mentioned above Edu Products in the Products and Services section are also important component for education institutions and other business organizations. According to Apps Run, Worldwide Education Applications Market to reach $6.1 billion by 2020, compared with $5.4 billion in 2015 at a compound annual growth rate of 2.2% (Markovski & Pang, 2016)............................................................................................................................................12 In 2015, the global Education applications market grew 4% to approach nearly $5.4 billion in license, maintenance and subscription revenues. Last year Blackboard led the pack with 11% market share and $570 million in Education product revenues, riding on a 9% jump in license, maintenance and subscription revenues. Oracle was No.2 achieving 9% share, Ellucian was the third at 8% and SAP and Microsoft were fourth and fifth place with 5% and 5%, respectively (Markovski & Pang, 2016). The global Education applications are continue to grow day by day based on the demands and the advance technology.............................................................................................................................................12 SWOT Analysis.....................................................................................................................................13  Strengths........................................................................................................................................13  Weaknesses....................................................................................................................................14  Opportunities.................................................................................................................................14 Edu Tech Business Plan 3  Threats...........................................................................................................................................15 Market Strategy.........................................................................................................................................16 4Ps.........................................................................................................................................................16 Price......................................................................................................................................................16 Product..................................................................................................................................................16 Promotion..............................................................................................................................................17 Place......................................................................................................................................................17 Price List...............................................................................................................................................17 Promotional Strategy.............................................................................................................................17 Promotions schedule..............................................................................................................................19 Sales Forecast........................................................................................................................................20 Implementation Strategy........................................................................................................................21 Overall Strategy.....................................................................................................................................22 Monitoring Plan.....................................................................................................................................22 Financial Plan............................................................................................................................................23 Financial Projections.............................................................................................................................23 Financial position..................................................................................................................................23 Estimated Capital/Investment Needs.....................................................................................................24 Edu Tech Business Plan 4 Executive Summary Company Identification The company’s name is Edu Tech. It is primarily set out to produce the most user-friendly hardware and software resources for the education sector. Edu Tech is based at 1004 Payton Ln, Euless, TX, USA. It is five rooms home with a kitchen and a sitting room, a cozy place where awareness and demo sessions could be conveniently held. Mission of the company To provide the best IT software resources for the educational institutions all over the USA that ranging from ideal consultancy to use of smart boards while delivering lecture in the class. Explanation The education sector is incomplete without the use of IT. The world shall never stop and so the following two field’s technology and education would too never stop to grow, develop and shall continue to get richer. Each day technology has something new to emerge with and so the company aims to capture such a market share; furthermore, it has a blend of individual entrepreneurs to corporate clients who not only consider Edu Tech as the most reliable, but dependable as well when it comes to integration of education and IT. Edu Tech Business Plan 5 Business Goals The Business has following goals to achieve in the first calendar year after the launch and commencement of business:  To apply for a grant out of the government’s reform, Global Partnership for education Program, so that goods and services could be provided at a lower price initially for marketing of the business.  To attract at least two not-for-profit clients in this sector. Keys to Success Since the company founder Manoj Adhikari himself being an IT student and more importantly, a student of Business Management Information System. He has an idea of how the fields can be integrated as a business to run successfully. Moreover, he got the real-time IT software development experience; furthermore, train-instructor based on his experience and knowledge and tutor for more than 5 years of life, therefore, he has the advantage of knowing how a teacher or a professor or an administrator feels when it comes to use of IT resources in teaching. Furthermore, he also has quick links to the known industry leaders in education, which can be turned into long-term regular clients. The other definable success factor for Edu Tech would be to keep its employees are extensively aware of the changing needs of the sector and how IT could help fulfil those needs. They would be specifically trained for the sales skills and how only walking and talking could they advertise the products. Edu Tech Business Plan 6 Company Summary Industry History Mainly, it was the years 2008 to 2011 when the IT resources started to apply in the education field. Different governments started with research based servers for centralization of student information, based on population, demographics etc. many public schools in US are managed by advanced software resources now and worldwide, these software resources are used to keep track of online programs sources etc. regions like Jamaica, Caribbean and Latin American states began in the year 1993, to integrate their educational systems with IT and then number of governments started using these software resources. However, there aren’t many competitors in this field and market penetration and market expansion are easy to achieve objectives (Cassidy, 2016) [Show More]

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