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Management> CASE STUDY > Case Solutions/ Notes for Marriott Corp. (B) by Lynn Sharp Paine, Charles A. Nichols (All)
Marriott Corporation (A) (No. 394-085) describes the history of MC as well as its position at the time of the decision, and allows students to evaluate the arguments for and against the transaction f...
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Accounting> CASE STUDY > Case Solutions/ Notes for Marriott Corp. (A) by Lynn Sharp Paine, Charles A. Nichols (All)
Marriott Corp.'s chairman and CEO must decide whether to recommend a restructuring of the company to the board of directors. The proposal he is considering would split the Marriott Corp., a premier ho...
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Marketing> CASE STUDY > Case Solutions/ Notes for Marketing Reading Segmentation and Targeting, By Sunil Gupta (All)
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first unc...
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Communication> CASE STUDY > Case Solutions/ Notes for MARU BATTING CENTER CUSTOMER LIFETIME VALUE by Julie Hennessy Evan Meagher (All)
This exercise is one in a series intended to help students learn how to perform financial calculations in marketing contexts. Maru Keitou, a decorated former collegiate softball player with a PhD from...
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Business> CASE STUDY > Case Solutions/ Notes for Machinery International (A) David F. Hawkins (All)
A U.S. company must decide how to translate its German subsidiary's DM financial statements into U.S. dollars for public and internal reporting purposes. A rewritten version of an earlier case. Thi...
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