BUS 100 - Introduction to Business Unit 2 Milestone 2 Final Test (Score 21/23)

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Select the item below that illustrates push marketing. Developing a television commercial Demonstrating a product at a trade show Creating an in-store promotion Encouraging word of mouth referrals... CONCEPT Push and Pull Marketing 2 Select the item below that is a characteristic of holistic marketing. Combining different marketing techniques to sell a product Implementing targeted marketing programs for green products. 7/26/2020 Sophia :: Welcome https://www.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/5184544 2/11 Focusing on marketing individual products to consumers Considering all business aspects when marketing products CONCEPT Evolution of Marketing 3 Guy wanted to buy the latest gaming system to fit in with his friends at school. Which type of consumer behavior influence below does this illustrate? Social Personal Cultural Psychological CONCEPT Consumer Behavior 4 Which marketing strategy below is involved when a new business decides to aim its marketing efforts at families? Market segmentation Holistic marketing Target market 7/26/2020 Sophia :: Welcome https://www.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/5184544 3/11 Viral marketing CONCEPT Marketing Strategy 5 Which of the following is NOT a problem associated with the use of social media in marketing? Constant need for new content Using social media to build customer loyalty Legal issues related to consumer privacy Staying current with technology changes [Show More]

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