MGT 514 TB Chapter 1: Disruptive IT Impacts Companies, Competition, and Careers (TEST BANK)

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MGT 514 Chapter 1: Disruptive IT Impacts Companies, Competition, and Careers Test Bank Multiple Choice 1. In the early stages of a startup like Uber, valuation is based heavily on the company’s... ________. a. technology b. present value c. growth potential d. assets Answer: C Difficulty: Medium Section Reference: Chapter Snapshot and Opening Case Learning Objective: Describe how the On-Demand economy is changing the way that business is conducted. AACSB: Technology 2. ________ are data visualizations that display the current status of key performance indicators in easy-to-understand formats: a. Predictions b. Dashboards c. Digital models d. Real-time reports Answer: B Difficulty: Easy Section Reference: Doing Business in the On-Demand Economy Learning Objective: Describe how the On-Demand economy is changing the way that business is conducted. AACSB: Technology 3. A top concern of well-established corporations, global financial institutions, born-on-the-Web retailers, and government agencies is how to design their digital business models in order to do all of the following, except: a. Deliver an incredible customer experience b. Improve profitability c. Implement cloud computing d. Increase market share Answer: C Difficulty: Medium Section Reference: Doing Business in the On-Demand Economy Learning Objective: Describe how the On-Demand economy is changing the way that business is conducted. AACSB: Analytic skills 4. Forrester research repeatedly confirms there is a strong relationship between the quality of a firm's ________, which in turn increases revenue. a. Mobile apps and business transactions b. IoT capabilities and KPIs c. Business model and marketing efforts d. Customer experience and loyalty Answer: D Difficulty: Hard Section Reference: Doing Business in the On-Demand Economy Learning Objective: Describe how the On-Demand economy is changing the way that business is conducted. AACSB: Technology 5. Market conditions and technological innovations leading to On-Demand services include all the following except: a. smartphone-connected consumers b. private data centers c. simple and secure purchasing power d. location-based services Answer: A Difficulty: Medium Section Reference: Doing Business in the On-Demand Economy Learning Objective: Describe how the On-Demand economy is changing the way that business is conducted. AACSB: Technology 6. Business models designed to serve today’s on-demand economy are based on time, convenience, and ________ service. a. location-based b. website c. customer d. personalized Answer: A Difficulty: Medium Section Reference: Doing Business in the On-Demand Economy Learning Objective: Describe how the On-Demand economy is changing the way that business is conducted. AACSB: Technology 7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable real-time data ________. a. over short distances b. via radio signals c. using cloud services d. via databases Answer: B Difficulty: Hard Section Reference: Doing Business in the On-Demand Economy Learning Objective: Describe innovating technologies and explain how they are disrupting enterprises. AACSB: Reflective thinking skills 8. An estimated ________ % of big data are unstructured. a. 25 b. 33 c. 50 d. 80 Answer: D Difficulty: Medium Section Reference: IT Innovation and Disruption Learning Objective: Describe innovating technologies and explain how they are disrupting enterprises. AACSB: Reflective thinking skills 9. All of the following are examples of the influence of social, mobile, and cloud technologies except ________. a. Connections and feedback via social networks have changed the balance of influence. b. Customers expect to use location-aware services, apps, alerts, social networks, and the latest digital capabilities at work and outside work. c. Customer loyalty and revenue growth depend on a business’ ability to offer unique customer experiences that wow customers more than competitors can. d. Consumers are less likely to trust tweets from ordinary people than recommendations made by celebrity endorsements. Answer: D Difficulty: Hard Section Reference: IT Innovation and Disruption Learning Objective: Describe innovating technologies and explain how they are disrupting enterprises. AACSB: Reflective thinking skills 10. FitBit was able to gain a competitive advantage over other wearables due to its __________. a. sleek design a. smartphone app b. viral marketing campaign c. global availability Answer: B Difficulty: Hard Section Reference: Business Process Improvement and Competitive Advantage Learning Objective: Describe innovating technologies and explain how they are disrupting enterprises. AACSB: Reflective thinking skills 11. Which if the following is not an example of how the Internet of Things is being used by businesses? a. A network of ground sensors that allow agricultural operations to adjust the amount of fertilizer and water applied to specific field locations. b. Sensors in shoppers’ club cards that make it possible for retailers to offer discounts or promotions to consumers at the point of sale. c. Sensors in rental cars that allow companies to base rates on the driving behavior of their customers d. Sensors on packages of cereal, pasta, soup or other food products made for children that allow companies to determine young consumer’s satisfaction with the nutritional value of the product. [Show More]

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