NEW SPORT MEDIA LANDSCAPE: THE VISUAL CONSUMPTION OF MEDIATED SPORT

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The advances in modern technologies have shaped various areas of life including sport. Sports journalism has advanced due to the increase in the number of people interested and following live events a... cross the world. The obsession with sport is because of the love for competition, the strategies and also the athletes who have become global icons. In the past, the coverage of sport was through photography meaning that there was little coverage and less interest from the masses that did not have access. However, since the first televised Olympic in Berlin in 1936, fans could watch the live games as well as read about them increasing the level of interest on various sports. Modern technologies such as the internet have brought a new dimension on sports viewership and this has also impacted the televised broadcast of games. The new methods means the fans can reach the sports personalities on social media platform. The new sports media landscape has greatly shifted which means the visual consumption is altered. The traditional methods of sports viewership have faced challenges and have had to adapt their strategies to remain relevant. [Show More]

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