Information Technology > TEST BANK > ECE 660 Chapter 9: Functional Area and Compliance Systems Test Bank (ACCURATE) (All)
Chapter 9: Functional Area and Compliance Systems Test Bank Multiple Choice 1. Ideally, operational ISs (also called functional area ISs) provide ____________, knowing what’s happ... ening in any department or function at any time. a. Quick response b. Transparency c. Integration d. Operational performance Answer: B Difficulty: Easy Section Ref: Quick Look at Chapter 9 AACSB: Use of information technology 2. Data from functional ISs are used extensively by enterprise applications, including business intelligence (BI), ecommerce, customer relationship management (CRM), and __________________. a. Supply chain management (SCM) b. Process management c. External systems d. Integration Answer: A Difficulty: Easy Section Ref: Quick Look at Chapter 9 AACSB: Use of information technology 3. The success of International Speedway Corporation (ISC) mission depends largely on its ability to fill seats at events and minimize _______ in marketing campaigns. a. Time b. Effort c. Waste d. Value Answer: C Difficulty: Easy Section Ref: Opening Case: International Speedway Gets Lean AACSB: Use of information technology 4. Increasing the number and frequency of highquality ___________ increases the chance of being topofmind with customers when they are deciding on entertainment. Knowing what customers want can be a powerful competitive edge. a. Touchpoints b. Communication c. Promotions d. Feedback Answer: A Difficulty: Easy Section Ref: Opening Case: International Speedway Gets Lean AACSB: Use of information technology 5. International Speedway used data to personalize emails and promotions to specific fans, creating individualized campaigns delivered through consumers’ preferred channel(s) determined by a customer’s profile. This is an example of _________________. a. Touchpoints b. Communication c. Promotions d. Integrated marketing Answer: D Difficulty: Easy Section Ref: Opening Case: International Speedway Gets Lean AACSB: Use of information technology 6. Your textbook describes three levels of management using a pyramid model. Which of the following is not one of the management levels in the model? a. Operational level b. Managerial or administrative level c. Strategic level d. Executive level Answer: D Difficulty: Easy Section Ref: 9.1 Management Levels and Functional Systems AACSB: Reflective thinking skills 7. At what level do senior ortop level management plan and make decisions that set or impact the longterm direction of the entire organization. a. Operational level b. Managerial or administrative level c. Strategic level d. Executive level Answer: C Difficulty: Easy Section Ref: 9.1 Management Levels and Functional Systems AACSB: Reflective thinking skills 8. What does SWOT analysis represent? a. Strategy, willingness, outcome and timing b. Strengths, weaknesses, opportunities, and threats c. Success, waste, observation and topdown d. System, wiki, operations, technology Answer: B Difficulty: Easy Section Ref: 9.1 Management Levels and Functional Systems AACSB: Reflective thinking skills 9. The purpose of control is to identify deviations from goals as soon as possible in order to take corrective action. Tracking sales, inventory levels, orders, and customer support are examples of control activities. What type of company data is most important at this level? a. Internal data b. External data c. Vendor data d. Administrative data Answer: A Difficulty: Easy Section Ref: 9.1 Management Levels and Functional Systems AACSB: Use of information technology 10. When work flows and data flows between departments do not work well or coordination is difficult, they cause delays, errors, and poor customer service. This is why ___________ the functional departments via information systems that enable communication, coordination, and control is essential. a. Managing b. Integrating c. Assisting d. Developing Answer: B Difficulty: Easy Section Ref: 9.1 Management Levels and Functional Systems AACSB: Use of information technology 11. Data requirements of the operational level units are extensive and relatively routine, rarely changing because they depend on fixed sources of input and __________, which is a set of written instructions that document a routine or repetitive activity that is followed by an organization. a. Compliance systems b. Strategic marketing plan c. Standard Operation Procedures (SOP) d. Quality control Answer: C Difficulty: Easy [Show More]
Last updated: 1 year ago
Preview 1 out of 33 pages
Instant download
Buy this document to get the full access instantly
Instant Download Access after purchase
Add to cartInstant download
Connected school, study & course
About the document
Uploaded On
Sep 06, 2021
Number of pages
33
Written in
This document has been written for:
Uploaded
Sep 06, 2021
Downloads
0
Views
40
In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.
We're available through e-mail, Twitter, Facebook, and live chat.
FAQ
Questions? Leave a message!
Copyright © Browsegrades · High quality services·