milestone 2.docx. QUESTIONS WITH ACCURATE ANSWERS. GRADED A+

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Which of the following is NOT considered a convenience good?  Cleaning supplies  Coffee maker  Personal care product  Over-the-counter medicine CONCEPT Product 2 Management at ... a company priced a product very low to enter a new market. The company offered a small amount of the product at two initial locations. Which phase of the product life cycle below does this scenario illustrate?  Maturity  Introduction  Growth  Decline CONCEPT Product Life Cycle 3 Which of the following is NOT an example of false advertising?  Retouching before and after photos in an advertisement for a weight loss medicine.  Providing supporting proof that a vehicle is environmentally friendly since it gives off fewer pollutants.  Advertising an orange drink as juice when the ingredients do not list any juices.  Claiming clinically proven health results for a food product that lacks scientific testing reports. CONCEPT Truth in Advertising 4 Select the example below that represents a sales promotion.  A direct mail flyer that shows the new store location  A buy-one-get-one-free coupon for a dinner entree  A billboard advertisement that has an accompanying mobile app  A magazine ad that promotes a new line of printers CONCEPT Promotion 5 Which of the following is NOT a characteristic of marketing services?  Emphasizes the level of customer service  Emphasizes the time savings for consumers  Emphasizes the similarity to competitor's offerings  Emphasizes the expertise of the provider CONCEPT Markets in Marketing [Show More]

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