GCSE BUSINESS Paper 2 Influences of marketing and finance on business activity

Document Content and Description Below

Which element of the marketing mix involves selecting a channel of distribution? [1 mark] A Place B Price C Product D Promotion 0 1 . 2 Which source of finance is available to a limited company ... but not a sole trader? [1 mark] A Bank loan B Mortgage C Overdraft D Share issue 3 *03* Turn over ► IB/G/Jun20/8132/2 Do not write outside the 0 1 box . 3 Which pricing method involves calculating the costs of production and adding a percentage to make a profit? [1 mark] A Competitive pricing B Cost plus pricing C Loss leader D Price skimming 0 1 . 4 What is the name for the category of products in the Boston Matrix labelled X below? [1 mark] Figure 1 The Boston Matrix A Cash cow B Dog C Question mark/problem child D Star X 4 *04* IB/G/Jun20/8132/2 Do not write outside the 0 1 . 5 Which method of growth involves employing another business to produce products or box provide services? [1 mark] A E-commerce B Franchising C Outsourcing D Merger 0 1 . 6 Which of the following would be on a statement of financial position? [1 mark] A Cost of sales B Non-current assets C Rent D Revenue 0 1 . 7 Explain what is meant by the term ‘economies of scale’... [Show More]

Last updated: 1 year ago

Preview 1 out of 28 pages