Armstrong Marketing An Introduction Fifth Canadian Edition Test Bank

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Armstrong Marketing An Introduction Fifth Canadian Edition Test Bank Chapter 01: Marketing: Creating and Capturing Customer Value 1. Which of the following is most essential to any definition of m... arketing? demand management the production concept customer relationships making a sale making a profit Difficulty: 1 QuestionID: 01-01 Page-Reference: 5 Skill: Concept Objective: 1-1 Answer: customer relationships 2. Which of the following is an accurate description of modern marketing today? Marketing is the creation of products for customers. Marketing is managing profitable customer relationships. Selling and advertising are synonymous with marketing. Marketing involves satisfying producers' needs first. Marketing is used by for-profit organizations only. Difficulty: 1 QuestionID: 01-02 Page-Reference: 5 Skill: Concept Objective: 1-1 [Show More]

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