100-101: FACEBOOK CERTIFIED DIGITAL MARKETING ASSOCIATE|FACEBOOK BLUEPRINT CERTIFICATION|QUESTIONS AND ANSWERS

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Campaigns, ad set, ad objects, ads Correct Answer Campaign Ad set Ad set Ad Ad Ad Ad Ad These are all ad objects Brand awareness Correct Answer Display ad to people most interested in content... Reach Correct Answer Shows ad to the maximum number of people Campaign Correct Answer -Campaigns contain ad sets and ads -Options set at campaign level reflect business goal -Every ad set and ad within a single campaign shares the same objective 11 objectives Correct Answer -Awareness objective (brand awareness and reach) -Consideration (traffic, engagement, app installs, video views, lead generation, messages) -Conversion (conversions, catalog sales, store visits) Traffic Correct Answer Drives to site or elsewhere Engagement Correct Answer Total # of actions people have taken on your ad Post engagement includes all actions that people take involving your ads while they're running. Post engagements can include actions such as reacting to, commenting on or sharing the ad, claiming an offer, viewing a photo or video, or clicking on a link. Video views Correct Answer Most likely to watch Lead generation Correct Answer The process of building interest in a business's products or services. On Facebook, you can create campaigns using a lead generation objective that allows consumers to fill out a form, called an "Instant Form," with their contact information. You can also track lead conversion events on your own website using the Facebook pixel Messages Correct Answer Encourages conversation Types of audiences Correct Answer -Core audience -Custom audience -Lookalike audience [Show More]

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