Marketing The Core, 6th Canadian Edition by Kerin Test Bank

Document Content and Description Below

Test Bank for Marketing The Core, 6th Canadian Edition, 6ce by Roger Kerin, Steven Hartley, William Rudelius, Arsenio Bonifacio, Carol Bureau TEST BANK ISBN-13: 9781260326949 Full chapters included ... PART 1 Understanding Marketing Chapter 1 Marketing Fundamentals Chapter 2 The Marketing Environment PART 2 Understanding Markets and Their Behaviour Chapter 3 Consumer Behaviour Chapter 4 Market Research Chapter 5 B2B Marketing Chapter 6 Segmentation, Targeting, and Positioning PART 3 Designing Marketing Strategies and Marketing Mix Elements Chapter 7 Products and Brands Chapter 8 New Product Development Chapter 9 Pricing Chapter 10 Marketing Channels and Supply Chain Chapter 11 Retailing and Wholesaling PART 4 Focusing on New and Evolving Areas Chapter 12 Outbound Marketing Communications Chapter 13 Inbound Marketing Communications Chapter 14 Customer Relationship Management PART 5 Putting It All Together Chapter 15 Marketing and Strategic Planning [Show More]

Last updated: 1 year ago

Preview 1 out of 633 pages