Marketing > TEST BANK > TEST BANK for Consumer Behaviour 1st Canadian Edition by Szmigin, Levit and Piacentini. All 12 Chapt (All)
TEST BANK for Consumer Behaviour: Canadian Edition by Szmigin Isabelle, Tatiana Levit, and Piacentini Maria. Complete 12 Chapters. TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and... the History of Consumption CHAPTER 2 Contemporary Perspectives on Consumer Behaviour CHAPTER 3 The Perceptual Process CHAPTER 4 Learning and Memory CHAPTER 5 Personality, Self, and Motivation CHAPTER 6 Attitude Theory and Behaviour Change CHAPTER 7 Decision-Making and Involvement CHAPTER 8 Social Networks and Processes CHAPTER 9 Culture CHAPTER 10 Patterns of Buyer Behaviour CHAPTER 11 Social Responsibility and Ethics: Dark and Bright Behaviours in the Marketplace CHAPTER 12 Innovation and Technological Trends [Show More]
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