Marketing > TEST BANK > TEST BANK for Consumer Behaviour 1st Canadian Edition by Szmigin, Levit and Piacentini. All 12 Chapt (All)

TEST BANK for Consumer Behaviour 1st Canadian Edition by Szmigin, Levit and Piacentini. All 12 Chapters. (Complete Download). 

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TEST BANK for Consumer Behaviour: Canadian Edition by Szmigin Isabelle, Tatiana Levit, and Piacentini Maria. Complete 12 Chapters. TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and... the History of Consumption CHAPTER 2 Contemporary Perspectives on Consumer Behaviour CHAPTER 3 The Perceptual Process CHAPTER 4 Learning and Memory CHAPTER 5 Personality, Self, and Motivation CHAPTER 6 Attitude Theory and Behaviour Change CHAPTER 7 Decision-Making and Involvement CHAPTER 8 Social Networks and Processes CHAPTER 9 Culture CHAPTER 10 Patterns of Buyer Behaviour CHAPTER 11 Social Responsibility and Ethics: Dark and Bright Behaviours in the Marketplace CHAPTER 12 Innovation and Technological Trends [Show More]

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