WGU D077 Pre-Assessment Questions and Answers Graded A+

Document Content and Description Below

WGU D077 Pre-Assessment Questions and Answers Graded A+ What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? -✔✔ Consumer feedbac... k Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? -✔✔ product Which controllable element is included in the marketing mix? -✔✔ prodcut A marketer introduces a tutorial video featuring the company's new cosmetic line.Which set of elements from the marketing mix is the marketer using? -✔✔ product and promotion A realtor representing luxury condominiums offers pre-construction discounts to clients.Which part of the marketing mix does this approach represent? -✔✔ price An online consignment store offers free gifts with purchases within the next 30 days using an attractive and easy-to-use website.Which part of the marketing mix is represented by the company's website? -✔✔ place and promotion An online consignment store offers gently used designer fashions and sends weekly text alerts to customers of new arrivals and popular items.Which element of a marketing mix is represented by this store's text alerts? -✔✔ promotion A local computer manufacturer offers a high-end computer with new graphic design capabilities.Which element of the marketing mix is represented by this offer? -✔✔ product A manager is researching an element of the marketing environment that the company cannot control.Which one of these elements is the manager considering? -✔✔ demographic What is an example of a controllable element that influences marketing decisions? -✔✔ promotional campaigns Which action reflects the use of ethical marketing? -✔✔ supply chain transparency reporting A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market.Which illegal pricing tactic is being used? -✔✔ price fixing [Show More]

Last updated: 1 year ago

Preview 1 out of 8 pages