Hubspot Inbound Quiz Questions 2022 2023

Document Content and Description Below

What is a flywheel? Ans- A machine that stores rotational energy. True or false? The flywheel will replace all funnels in your company. Ans- False. The flywheel gives you a larger context to put yo... ur funnels into and aligns all teams around your company's growth. Why is the inbound methodology represented as a circle? Ans- The circle represents the flywheel that drives your company's growth. What is the center of Simon Sinek's Golden Circle? Ans- WHY! Why is at the center, surrounded by HOW and then WHAT. What is jobs theory? Ans- A way of understanding why customers buy your product. You've used Jobs Theory to conduct research on how customers are buying your products. You've discovered that they're buying for a different reason than you expected. What should you do? Ans- Use your findings from job theory to change your company's internal understanding of its purpose. What is a buyer persona? Ans- A semi fictional depiction of your customer created using data, interviews, and educated guesses to represent your ideal buyer. True or false? When creating a buyer persona, you should get input from as many departments as possible. Ans- True! The more input you can get from across the company, the more insights you're going to find. When is the work of creating a persona finished? Ans- Never. You should update your personas on an ongoing basis. The 3 Stages of the Inbound Methodology: Ans- Attract, Engage, Delight The engage stage begins: Ans- The moment a person takes the desired action--to read that article, to book that meeting, to chat with that bot. It's about starting a relationship and becoming that trusted advisor. a customer isn't truly a customer until Ans- they've had the chance to leave you and chose not to. Standardize for consistency Ans- Consistency in messaging and information is core to building trust. If a prospect or customer asks three different people at your company the same question, try to ensure they are getting the same answer all three times. This helps build confidence in your brand whenever a question or challenge arises. Contextualize for relevance Ans- A prospect or customer is in a continual conversation with your brand. Contextualizing means using the information from all previous interactions to provide the most relevant information as quickly as possible. This prevents repetitive conversations and time spent solving for problems or answering question that are no longer an issue. Optimize for clarity Ans- Be conscious of the strengths and weaknesses of each communication channel. This can help you determine the best types of marketing, sales, and services interactions to deliver across each one. Personalize for impact Ans- Use the shared knowledge inside your contact database to tailor each conversation you have to the person you're having it with. Rather than canned responses or content, adapt your messaging to speak to directly to the person you're interacting with. Empathize for perspective Ans- Inbound is about being human and that means having empathy and being adaptable. Acknowledge that your prospects and customers are people, with valid emotions. As a result, you want to ensure you're speaking to their emotional state at the same time that you are providing guidance and information. Personas are created through Ans- research, analysis, and taking a close look at who's already buying from you. buyer's journey. Ans- Every interaction your persona has with your organization should be tailored to where they are in the buyer's journey. The buyer's journey is the active research process someone goes through leading up to a purchase. Knowing the buyer's journey for your persona will be key to creating the best content possible. the buyer's journey Ans- awareness stage, the consideration stage, and the decision stag [Show More]

Last updated: 1 year ago

Preview 1 out of 3 pages