Mark Scheme (Results) Summer 2022 Pearson Edexcel International GCSE In Business (4BS1) Paper 01 Investigating small businesses

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Question Number Which one of the following is a form of promotion that targets a specialised segment of the market? Answer Mark 1 (a) (i) AO1 - 1 mark The only correct answer is B – Niche mar... keting A – this is not correct because it is a form of promotion to the whole market C – this is not correct because it is a percentage that the business has of a specific market D – this is not correct because it is the activity of gathering information about conditions affecting a market (1) Question Number Which one of the following is a financial aim for a business? Answer Mark 1 (a) (ii) AO1 - 1 mark The only correct answer is A - Survival B – this is not correct because it is a non-financial aim C – this is not correct because it is a non-financial aim D – this is not correct because it is a non-financial aim (1) Question Number Which one of the following is a variable cost? Answer Mark 1 (a) (iii) AO1 - 1 mark The only correct answer is D – Raw materials A – this is not correct because it is a fixed cost B – this is not correct because it is a fixed cost C – this is not correct because it is a fixed cost (1)Question Number Which one of the following is a role of the production function? Answer Mark 1 (a) (iv) AO1 - 1 mark The only correct answer is B – Quality control A – this is not correct because it is a role of the human resources function C – this is not correct because it is a role of the marketing function D – this is not correct because it is a role of the human resources function (1) Question Number Which one of the following is the markup on the packs of balloons? Answer Mark 1 (a) (v) AO2 - 1 mark The only correct answer is D – 134.72 % A – this is not correct because it is the cost of the balloon pack B – this is not correct because it is the profit of the balloon pack C – this is not correct because it is the profit x cost of the balloon pack (1) Question Number Which one of the following would a customer in Malaysia pay in MYR for 4 balloon packs? Answer Mark 1 (a) (vi) AO2 - 1 mark The only correct answer is D – 206.18 MYR A – this is not correct because it is the price of one balloon pack B – this is not correct because it is the price of four balloon packs in Singapore Dollars divided by 3.05 C – this is not correct because it is the price of four balloon packs (1 [Show More]

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