Management > TEST BANK > Test Bank for Marketing Management, 16e Philip Kotler, Kevin Lane Keller, Alexander Chernev (All)
Marketing Management reflects the best and most recent marketing theory and practice. It uses a managerial orientation, analytical approach, multidisciplinary perspective, universal applications, and ... balanced coverage to distinguish it from similar texts out there. Marketing Management reflects the best and most recent marketing theory and practice. It uses a managerial orientation, analytical approach, multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from similar texts out there. Marketing Management reflects the best and most recent marketing theory and practice. It uses a managerial orientation, analytical approach, multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from similar texts out there. [Show More]
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