Macroeconomics: In what ways you think Starbucks increases its brand recognition with its EC initiatives?. Some criticize My Starbucks Idea as an ineffective “show off.” Find information about the pros and cons of the program..

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In what ways you think Starbucks increases its brand recognition with its EC initiatives? Some criticize My Starbucks Idea as an ineffective “show off.” Find information about the pros and co... ns of the program. (See Starbucks Ideas in Action Blog). Starbucks initiates discussions on Facebook about non-business topics such as the marriage equality bill, Why? Discuss how customers are being kept involved and engaged in the various EC initiatives. Starbucks believes that its digital and social initiatives are “highly innovative and cause dramatic changes in consumer behavior.” Discuss. View the video available at Stelzner ( 2010 ), (8 minutes) and answer the following: a. How does Starbucks uses video marketing in social media? b. How does the company listen to their customers? c. What are some tips for success and for things to avoid? d. Enter facebook.com/Starbucks . Summarize your impressions of the site. Answer [Show More]

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