OCR GCSE Media Studies J200/02: Music and news General Certificate of Secondary Education Mark Scheme for June 2022

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J200/02 Mark Scheme June 2022 2 SUBJECT–SPECIFIC MARKING INSTRUCTIONS Marking instructions: MARKING 1. Mark strictly to the mark scheme. 2. Marks awarded must relate directly to the marking cr... iteria. 3. Crossed Out Responses Where a candidate has crossed out a response and provided a clear alternative then the crossed out response is not marked. Where no alternative response has been provided, examiners may give candidates the benefit of the doubt and mark the crossed out response where legible. Contradictory Responses When a candidate provides contradictory responses, then no mark should be awarded, even if one of the answers is correct. Set media products Where a response does not refer to the media products specified in the question, no marks can be awarded. Short Answer Questions (requiring only a list by way of a response, usually worth only one mark per response) Where candidates are required to provide a set number of short answer responses then only the set number of responses should be marked. The response space should be marked from left to right on each line and then line by line until the required number of responses have been considered. The remaining responses should not then be marked. Examiners will have to apply judgement as to whether a ‘second response’ on a line is a development of the ‘first response’, rather than a separate, discrete response. (The underlying assumption is that the candidate is attempting to hedge their bets and therefore getting undue benefit rather than engaging with the question and giving the most relevant/correct responses.) Short Answer Questions (requiring a more developed response, worth two or more marks) If the candidates are required to provide a description of, say, three items or factors and four items or factors are provided, then mark on a similar basis – that is downwards (as it is unlikely in this situation that a candidate will provide more than one response in each section of the response space.)J200/02 Mark Scheme June 2022 3 Longer Answer Questions (requiring a developed response) Where candidates have provided two (or more) responses to a medium or high tariff question which only required a single (developed) response and not crossed out the first response, then only the first response should be marked. Examiners will need to apply professional judgement as to whether the second (or a subsequent) response is a ‘new start’ or simply a poorly expressed continuation of the first response. 4. For answers marked by levels of response: These are marked according to a best fit approach. a. To determine the level – start at the highest level and work down until you reach the level that matches the answer b. To determine the mark within the level, consider the following: Descriptor Award mark Just enough achievement on balance for this level At bottom of level Meets the criteria but with some slight inconsistency Around the middle of the level, depending on how much inconsistency is seen. Consistently meets the criteria for this level At top of level Note: bulleted descriptors describe the non-bulleted descriptor directly above the bulleted list/bulleted phrase. Note: in questions where there are two levels grids, a separate mark should be given for each grid. Individual grids are marked against different Assessment Objectives, which are noted at the top of the grid. 5. Annotations Annotation Meaning Unclear Incorrect point Correct point No example Knowledge and UnderstandingJ200/02 Mark Scheme June 2022 4 Benefit of the doubt Judgement/conclusion Blank Page – this annotation must be used on all blank pages within an answer booklet (structured or unstructured) and on each page of an additional object where there is no candidate response. Context AnalysisJ200/02 Mark Scheme June 2022 5 Section A - Music 1 Bauer Media owns radio stations as well as magazines. Identify the word that describes adding other areas of business in this way. (Elements tested in this question: AO1(1a) Demonstrate knowledge of the theoretical framework of media.) Answer Marks Guidance ‘Diversification’ or ‘diversifying’ or similar Accept ‘conglomerate’, ‘synergy’, ‘horizontal integration’, ‘integration’, ’subsidiaries’, ‘convergence’ 1 AO1 1xAO1(1a) 1 mark for correct answer. 2 Explain one way that radio stations target their audiences. Use the Radio 1 Live Lounge as an example in your answer. (Elements tested in this question: AO1(1a) Demonstrate knowledge of the theoretical framework of media; AO1(1b) Demonstrate understanding of the theoretical framework of media.) Answer Marks Guidance AO1(1a) Audience targeting may be stated, for example, in terms of: • choice of content • style of presentation • promotion • availability on platforms • any other relevant statement 4 AO1 2xAO1(1a) 2xAO1(1b) AO1(1a) 2 marks 1 mark for a valid statement of audience targeting 1 mark for any example showing knowledge of the Radio 1 live Lounge [Show More]

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