OCR GCSE Business J204/01: Business 1: business activity, marketing and people General Certificate of Secondary Education Mark Scheme for June 2022

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J204/01 Mark Scheme June 2022 2 MARKING INSTRUCTIONS PREPARATION FOR MARKING 1. Make sure that you have accessed and completed the relevant training packages for on-screen marking: RM Assessor ass... essor Online Training; OCR Essential Guide to Marking. 2. Make sure that you have read and understood the mark scheme and the question paper for this unit. These are posted on the RM Cambridge Assessment Support Portal http://www.rm.com/support/ca 3. Log-in to RM Assessor and mark the required number of practice responses (“scripts”) and the number of required standardisation responses. YOU MUST MARK 6 PRACTICE AND 10 STANDARDISATION RESPONSES BEFORE YOU CAN BE APPROVED TO MARK LIVE SCRIPTS. MARKING 1. Mark strictly to the mark scheme. 2. Marks awarded must relate directly to the marking criteria. 3. The schedule of dates is very important. It is essential that you meet the RM Assessor 50% and 100% deadlines. If you experience problems, you must contact your Team Leader (Supervisor) without delay. 4. If you are in any doubt about applying the mark scheme, consult your Team Leader by telephone or the RM Assessor messaging system, or by email. 5. Crossed Out Responses Where a candidate has crossed out a response and provided a clear alternative then the crossed out response is not marked. Where no alternative response has been provided, examiners may give candidates the benefit of the doubt and mark the crossed out response where legible. Multiple Choice Question Responses When a multiple choice question has only a single, correct response and a candidate provides two responses (even if one of these responses is correct), then no mark should be awarded (as it is not possible to determine which was the first response selected by the candidate). When a question requires candidates to select more than one option/multiple options, then local marking arrangements need to ensure consistency of approach.J204/01 Mark Scheme June 2022 3 Contradictory Responses When a candidate provides contradictory responses, then no mark should be awarded, even if one of the answers is correct. Short Answer Questions (requiring only a list by way of a response, usually worth only one mark per response) Where candidates are required to provide a set number of short answer responses then only the set number of responses should be marked. The response space should be marked from left to right on each line and then line by line until the required number of responses have been considered. The remaining responses should not then be marked. Examiners will have to apply judgement as to whether a ‘second response’ on a line is a development of the ‘first response’, rather than a separate, discrete response. (The underlying assumption is that the candidate is attempting to hedge their bets and therefore getting undue benefit rather than engaging with the question and giving the most relevant/correct responses.) Short Answer Questions (requiring a more developed response, worth two or more marks) If the candidates are required to provide a description of, say, three items or factors and four items or factors are provided, then mark on a similar basis – that is downwards (as it is unlikely in this situation that a candidate will provide more than one response in each section of the response space.) Longer Answer Questions (requiring a developed response) Where candidates have provided two (or more) responses to a medium or high tariff question which only required a single (developed) response and not crossed out the first response, then only the first response should be marked. Examiners will need to apply professional judgement as to whether the second (or a subsequent) response is a ‘new start’ or simply a poorly expressed continuation of the first response. 6. Always check the pages (and additional objects if present) at the end of the response in case any answers have been continued there. If the candidate has continued an answer there then add a tick to confirm that the work has been seen. 7. Award No Response (NR) if: • there is nothing written in the answer space Award Zero ‘0’ if: • anything is written in the answer space and is not worthy of credit (this includes text and symbols). Team Leaders must confirm the correct use of the NR button with their markers before live marking commences and should check this when reviewing scripts. 8. The RM Assessor comments box is used to explain the marking of the practice responses. Please refer to these comments when checking your practice responses. Do not use the comments box for any other reason. If you have any questions or comments for your team leader, use the phone, the RM Assessor messaging system, or e-mail.J204/01 Mark Scheme June 2022 4 9. Assistant Examiners will send a brief report on the performance of candidates to their Team Leader (Supervisor) via email by the end of the marking period. The report should contain notes on particular strengths displayed as well as common errors or weaknesses. Constructive criticism of the question paper/mark scheme is also appreciated. 10. For answers marked by levels of response: a. To determine the level – start at the highest level and work down until you reach the level that matches the answer b. To determine the mark within the level, consider the following: Descriptor Award mark On the borderline of this level and the one below At bottom of level Just enough achievement on balance for this level Above bottom and either below middle or at middle of level (depending on number of marks available) Meets the criteria but with some slight inconsistency Above middle and either below top of level or at middle of level (depending on number of marks available) Consistently meets the criteria for this level At top of levelJ204/01 Mark Scheme June 2022 5 11. Annotations Annotation Meaning Analysis (AO3a) Application (AO2) Benefit of doubt Blank page Cross Evaluation (AO3b) Knowledge (AO1a) Not answered question No use of text Own figure rule Response unclear Repeat Noted but no credit given Too vague Tick Understanding (AO1b) K UJ204/01 Mark Scheme June 2022 6 SECTION A Question Answer Marks Assessment Objective 1 D 1 1a 2 C 1 2 3 C 1 2 4 C 1 1b 5 B 1 2 6 C 1 2 7 D 1 1b 8 D 1 2 9 C 1 2 10 D 1 2 11 D 1 2 (PS) 12 A 1 1a 13 D 1 1b 14 C 1 2 15 C 1 2J204/01 Mark Scheme June 2022 7 Question Answer Mark Guidance 16 (a) Explain one reason why businesses have different organisational structures. Knowledge may include: • Size of the business e.g. large/small, number of employees • Nature of the industry/business/product or service e.g. creative • Business objectives • Style of management • Skills/expertise of employees • Different ways of working e.g. working from home • Need for flexibility e.g. need to respond to market changes • Growth. Understanding may include: • Number of layers e.g. flat or tall • Chain of command e.g. long or short • Span of control/subordinates/supervision • Managers/delegation/authority. Exemplar responses: A creative business (1) would prefer a flat structure (+1). As an organisation grows in size (1) it may choose to appoint managers, adding more layers (+1) to the structure. ARA [Show More]

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