Consumer Behavior-Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon - Latest, Complete and Elaborated(Test Bank)

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Consumer Behavior-Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon - Latest, Complete and Elaborated(Test Bank) Consumer Behavior-Buying, Having, and Being, Global Editi... on 13th Edition by Michael R. Solomon - Latest, Complete and Elaborated ISBN-10 197513981X ISBN-13 978-1975139810 TABLE OF CONTENTS PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR 1.Buying, Having, and Being: An Introduction to Consumer Behavior 2.Consumer and Social Well-Being PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR 3.Perception 4.Learning and Memory 5.Motivation and Affect 6.The Self and Gender Identity 7.Personality, Lifestyles, and Values PART 3: CHOOSING AND USING PRODUCTS 8.Attitudes and Persuasive Communications 9.Decision Making 10.Buying, Using, and Disposing PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 11.Group Influences and Social Media 12.Income and Social Class 13.Subcultures 14.Culture 15.Careers in Consumer Research 16.Research Methods 17.Sources of Secondary Data . [Show More]

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