Washington State University - MKTG 506MKTG506 (AnswerDash) WITH DETAILED ANSWERS AND EXPLANATIONS

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Question1: Analysis of current marketing strategy? Answer: AnswerDash delivers self-service customer support answers. It helps other businesses to embed questions and answers directly on their websi... tes, so that customers can easily find answers without looking for extra help. Product: It is a simple product that any customer would use without any programming experience. The company provides a JavaScript code that customer would embed into their original company website. Then AnswerDash would scan the website content and enhance the presentation of question and answer. Company also developed two programs in order to help their customers:  Analytics Dashboard- shows visitor’s reactions to answers, the visit time and other actions.  A/B Testing- tool that allowed their customers to compare two versions i.e. one with embedded AnswerDash code and one without. Sales: Company marketed their product to anyone they were able to reach. The founders of the company use “Minimum Viable Product” approach i.e. put out their product in the market and make changes to it based on customer feedback [Show More]

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