WALT DISNEY CASE ANALYSIS

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Case analysis. Disney 1. Summary Walt Disney, is a multinational company that specializes in entertainment for children, which produces cartoons, movies, has several tourist theme parks, and over... 700 stores all over the world. However, the company is going through a hard time: Disney stopped prospering the way it used to, even through it still remained its high standing. Since the world is changing, the company should adapt, however, Michael Eisner, the CEO of Disney is being criticized for hierchical structure of the company, and doesn’t seem to acknowledge this fact. 2. Problem Return the company to its initial height 3. Cast of characters  Michael Eisner - CEO of Walt Disney  Jeffrey Katzenberg - former studio chief  Peter Murphy - head of strategic planning  Paul Pressler - president of Walt Disney Attractions  Herb Scannel-President of Nickelodeon  Laura Martin – analyst of Credit Suisse First Boston  Christopher Dixon- Paine Webber’s analyst  Robert A. Iger- ABC executive and chairman of ABC Inc.  Lloyd Brown-Touchstone Studio’s President  Sandy Grushow - President of Fox's Twentieth Century Television  Frank Wells – longtime second-in-command of Michael Eisner  Michael Ovitz – second-in-command of Michael Eisn [Show More]

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