Business > TEST BANK > TEST BANK for Principles and Practice of Marketing 10th Edition by Jobber David and Chadwick Fiona E (All)

TEST BANK for Principles and Practice of Marketing 10th Edition by Jobber David and Chadwick Fiona Ellis. ISBN 9781526849540. (Complete 21 Chapters).

Document Content and Description Below

TEST BANK for Principles and Practice of Marketing 10th Edition by Jobber David and Chadwick Fiona Ellis. ISBN 9781526849540, ISBN 1526849542 _ TABLE OF CONTENTS. Chapter 1 Marketing and the Organiz... ation Chapter 2 The Marketing Environment Chapter 3 Sustainable Marketing and Society Chapter 4 Customer Behaviour Chapter 5 Value Through Relationships Chapter 6 Digital Marketing Analytics and Customer Insights Chapter 7 Market Segmentation and Positioning Chapter 8 Value Through Brands Chapter 9 Value Through Pricing Chapter 10 Value Through Innovation Chapter 11 Value Through Service Chapter 12 Introduction to Marketing Communications Chapter 13 The Marketing Communications Mix: Mass Communications Chapter 14 Digital Marketing and Media Chapter 15 Direct Marketing, Social Media and Direct Messaging Chapter 16 Place: Distribution, Channel Management and Retailing Chapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive Advantage Chapter 19 Product Strategy: Lifecycle, Portfolio and Growth Chapter 20 Global Marketing Strategy Chapter 21 Managing Marketing Implementation [Show More]

Last updated: 10 months ago

Preview 1 out of 331 pages

Add to cart

Instant download

We Accept:

We Accept
document-preview

Buy this document to get the full access instantly

Instant Download Access after purchase

Add to cart

Instant download

We Accept:

We Accept

Reviews( 0 )

$26.00

Add to cart

We Accept:

We Accept

Instant download

Can't find what you want? Try our AI powered Search

OR

REQUEST DOCUMENT
114
0

Document information


Connected school, study & course


About the document


Uploaded On

Sep 13, 2019

Number of pages

331

Written in

Seller


seller-icon
QuizMaster

Member since 5 years

1095 Documents Sold


Additional information

This document has been written for:

Uploaded

Sep 13, 2019

Downloads

 0

Views

 114

Recommended For You

Get more on TEST BANK »

$26.00
What is Browsegrades

In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 FAQ
 Questions? Leave a message!

Follow us on
 Twitter

Copyright © Browsegrades · High quality services·