Exam 1 Part 2 Submission[economics]gradedA+

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1. Please indicate the unit of analysis the following three scenarios and answer the question below (6 points) Scenario or research questions Unit of Analysis A This manager wants to compare the ef... fectiveness of different social marketing methods in promoting the new bike. Social media marketing methods B The manager wants to know what customers are likely to purchase the new bike, so he collects information about each customer (gender, age, income, number of friends on FB, whether buying new bike, etc.) Individual customers C The manager finds that a person’s tier 1 network (i.e., all friends that a person is directly connected with) on Facebook is very important for promoting the new bike. Therefore, he wants to investigate why certain networks have higher sharing rates. Tier 1 networks 2. This manager finds that a very large volume of data with different types is generated in this marketing campaign, which could not be handled directly using their data warehousing system. Based on what we have learned, do you have any suggestion for him to store and handle the data? Please briefly describe your suggestion and explain how it works. You answer should be between 50-100 words in total. (5 points) Hadoop would be the best system to use, since it will be able not only to pull from their current warehousing system, but also allow them to store additional data in its own file system. Furthermore, it’s capable of dealing with heterogenous data and is easily accessible since it’s open-sourced and written in Java, a universal programming language. 3. Based on the description, please draw a nomological network of variables (or research model) as below. Requirements: your nomological network of variables must include variable name, variable type (e.g., dependent variable), the line with correct arrow to represent the relationship between variables, and relationship sign (e.g., + or -). Hint: you may refer to Figure 2.2 in Dr. B’s book or our PPT slide, which also includes controlled variables). (9 points) [Show More]

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