MKT 5255Individual Case 5 - Motorcowboy Case Analysis

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Motorcowboy Case Analysis Question 1: What elements of Motorcowboy's business model set it apart from its competitors? Elements of Motorcowboy’s business model that set it apart from its competit... ors are:  They provide unique custom-made boots made with superior, quality material.  All of their footwear is handmade with the utmost delicacy and intricacy – made to your individual measurements.  The company is able to provide various replica and custom-made boots based on themes from bands, movies, re-enactment events, comics, and stage events.  They offered custom-made men’s and women’s casual boots, dress shoes, and everyday wear shoes.  Motorcowboy company enjoyed a well-established reputation for manufacturing quality footwear. Question 2: What does this mean for the brand's positioning? [Show More]

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