MGT 662: Purpose and Value of Integrated Marketing Communications

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Introduction Integrated marketing communications, IMC, is a collaborative, strategic, and promotional business function in which a targeted customer is made to sense a consistent, influential, and ... reinforced brand messaging (Keller, 2016). It needs the grouping of different approaches of regular commerce communications in a way that marketing communication remains additionally standardized and effective. Further, through several communication techniques, synergistic impacts are comprehended, leading to superior results. After the customary approaches are efficiently applied to supplement each other, companies can come up with prompt industry marketing plans. The paper explores the value and purpose attributed to the IMC plan in relation to Apple company [Show More]

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