Introduction to Management Test Bank-With Elaborated Responses

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a. Starbucks dropped the word "Coffee" from its logo. That is an example of: XX. Standardization. XXI. Adaptation. XXII. Diversification. XXIII. Automation. XXIV. Modernization. a. McDonald's d... eveloped a vegetarian burger in India. That is an example of: XXV. Market Penetration. XXVI. Market Development. XXVII. Market Diversification. XXVIII. Goods Development. XXIX. Global Trading places. a. A fundamental difference between regular trading places and global trading places isthe: XXX. lack of trading places mix. XXXI. scope of activities. XXXII. lack of strategic planning. XXXIII. focus on resources. XXXIV. lack of communication. a. Walmart exited from the German market due to the fact that Germans XXXV. could find higher rates at discount stores. XXXVI. preferred shopping in larger malls. XXXVII. did not care for American businesses. XXXVIII. preferred "all-in-one" store. XXXIX. preferred only European businesses. a. Starbucks entered India via an alliance with the Tata Group. They are sourcingcoffee beans in India and trading places them at Starbucks stores throughout the world. That is an example of: XL. Market Penetration. XLI. Market Development. XLII. Market Diversification. XLIII. Goods Development. XLIV. Regular Trading places. a. The essence of trading places worldwide is to surpass the competition in creatingperceived cost, which can be represented as: XLV. Cost = Rate/Benefits. XLVI. Cost = Benefits/Rate. XLVII. Cost = Benefits × Rate. XLVIII. Cost = Benefits - Rate [Show More]

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