Strayer University - MKT 100 Final Quizes With All Correct Answers

Document Content and Description Below

Order-getting activities are divided into two categories: Selected Answer: current-customer sales and new-business sales. Correct Answer: current-customer sales and new-business sales.  Questi... on 2 6 out of 6 points Developing a list of potential customers is called Selected Answer: prospecting. Correct Answer: prospecting.  Question 3 6 out of 6 points Customer density and distribution are important factors in Selected Answer: creating sales territories. Correct Answer: creating sales territories.  Question 4 6 out of 6 points Salespeople receive a set salary plus a commission based on sales with a Selected Answer: combination compensation plan. Correct Answer: combination compensation plan.  Question 5 6 out of 6 points The two groups of order takers in personal selling are Selected Answer: inside order takers and field order takers. Correct Answer: inside order takers and field order takers.  Question 6 6 out of 6 points Creating a favorable impression and developing rapport with prospective customers is a critical part of the ____ step of personal selling. Selected Answer: approach Correct Answer: approach  Question 7 6 out of 6 points ____ are designed to identify the customers called on and to present detailed information about interaction with those clients. Selected Answer: Call reports Correct Answer: Call reports  Question 8 6 out of 6 points In which of the following does the salesperson join with people from the firm's financial, engineering, and other functional areas to engage in the personal selling process? Selected Answer: Team selling Correct Answer: Team selling  Question 9 6 out of 6 points A support salesperson who usually advises customers on product characteristics and application, system design, and installation procedures is a(n) Selected Answer: technical salesperson. Correct Answer: technical salesperson.  Question 10 6 out of 6 points The salesperson must attract and hold the prospect's attention, stimulate interest, and spark a desire for the product during the Selected Answer: sales presentation. Correct Answer: sales presentation. [Show More]

Last updated: 1 year ago

Preview 1 out of 164 pages