Chapter 1 2 Managing within the Dynamic Business Environment 2 Chapter 2 6 How Economics Affect Business: The Creating and Distribution of Wealth 6 Chapter 3 11 Competing in Global Markets 11 Ch... apter 4 17 Demanding Ethical and Socially Responsible Behavior 17 Chapter 5 25 Choosing a Form of Business Ownership 25 Chapter 6 31 Entrepreneurship and Starting a Small Business 31 Chapter 7 36 Management and Leadership 36 Chapter 8 42 Structuring Organizations for Today’s Challenges 42 Chapter 9 50 Producing World-Class Goods and Services 50 Chapter 10 55 Motivating Employees 55 Chapter 11 61 Human Resource Management: Finding and Keeping the Best Employees 61 Chapter 12 69 Dealing with Employee-Management Issues and Relationships 69 Chapter 13 72 Marketing: Building Costumers and Stakeholders Relationships 72 Chapter 14 77 Developing and Pricing Products and Services 77 Chapter 15 84 Distributing Products Quickly and Efficiently 84 Chapter 16 89 Using Effective Promotions 89 Chapter 17 92 Understanding Financial Information and Accounting 92 Chapter 18 101 Financial Management 101 Chapter 20 109 Securities Markets: Financing and Investing Opportunities 109 Chapter 21 115 Foundations of Information Systems in Business 115 [Show More]
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