Capella-Sophia Visual Communications MILESTONES(3),100% CORRECT

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Which designer pioneered the field of information graphics? • Edward Tufte • Saul Bass • Shepard Fairy 2 Which scenario is part of the production step in a project to build a mobile app fo... r a dog walking service? • Gathering feedback from market research • Preparing a prototype of the app for review • Developers building the app for online access 3 What is the difference between a graphic novel and a comic book? • A graphic novel includes more imagery and a higher level of drama than a comic book. • A graphic novel is a longer and more advanced in literary style than a comic book. • Unlike a comic book, a graphic novel doesn't rely on sequential imagery to tell a story. 4 Which of the following terms is NOT related to the development of advertising? • Spin • Unique selling proposition • Demographic • Target audience 5 Which of the following is the best definition of the creative process? • The organization of a series of design activities according to importance • A visual system used to help viewers to find a location • A series of market research activities used to complete a design project • A multi-step process used to complete a design project 6 Which item is NOT a goal of the planning phase of the creative process? • Establishing the core message of the project • Establishing the market research team for the project • Establishing the scope of the project • Establishing the strategy for the project 7 Which critique strategy is used to improve design work? • Use of nature exploration • Re-cap of project specs • Summarizing critique findings • Describing the project 8 The interpretation phase of a design critique should NOT include __________. • impressions about meaning • judgments • personal perspectives • first reactions 9 Choose the answer that is part of the storytelling process. • Taking a visual audit • Writing a script • Writing a list of specifications • Creating "spin" 10 How does understanding end user demographics help Monica make a design pitch to her client? • She'll be able to articulate the technical requirements to execute the project. • She'll know the value of the client's brand, and what sets it apart from the competition. • She'll be able to assure her client that the competition has nothing like what she proposes. • She'll have data (i.e., demographics) to support her ideas on how to reach the audience. The data will show that her ideas are ones which will appeal to the audience, and to which it can relate. 11 How should designers present their work during a visual critique? • Quietly and humbly, to avoid influencing opinions • Interestingly, making sure to "sell" participants on the work • Confidently and objectively, pointing out formal qualities of the design • Colorfully, encouraging participants to get excited about the project 12 Which of the following is a unique characteristic of motion graphic design? • It is time-based. • It is politically motivated. • It presents data visually. • It creates digital interactivity. 13 Which aspect of corporate branding is represented in this image? • Logo • Letterhead suite • Corporate Identity Manual • Corporate identity RATIONALE This image includes a graphical letter (A) that is made up of colorful circles. This graphical letter, along with the accompanying text (i.e., Apollo Commons media production), is a logo. 14 Which one of the following is a part of the ideation step of the creative design process? • Refinement • Visualization • Homage • Wayfinding 15 Which of the following describes a well-run critique? • Uneasy and contentious • Competitive and showy • Individualized and introspective • Interactive and collaborative 16 What is one reason why propaganda is influential? • It uses a poster format. • It often presents only one side of an issue. • It takes perspectives from all sides into account. • It is created by the most talented designers. 17 The internet advertisement below is known as a __________. • web banner • CSS tag • hotspot • title sequence 18 What is the purpose of crisis management? • To restore the good reputation of an entity that has been tarnished by an event or incident • To manage an integrated marketing campaign • To change the meaning of an ad campaign • To manipulate the public to accept a point of view 19 What does the refinement process do to a design project? • It streamlines the time-frame to completion. • It shapes the project by eliminating non-essential features. • It reduces the cost of the project. 20 At what stage of the critique would you assess the effectiveness of the planned message? • Description • Interpretation • Critical analysis • Strategy 21 In the field of visual communications, which term is used for one of the sources of inspiration? • Design refinement • Narrative • Prototype • Chance [Show More]

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