U26197 International Marketing

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U26197 International Marketing ASSIGNMENT DRAFT For this assignment, I have selected the apparel sector of PRIMARK, which is one of the affordable retail outlets, to enter into the mark of India. M... y the report will focus on how the apparel sector of Primark should enter into India as it is not currently active in and will propose appropriate strategies to their products or marketing to compliment the Indian culture. PRIMARK is known as the affordable retail outlet of the world which began its operation in 1969 from Dublin, Ireland. The company is a subsidiary of the British food processing and retail firm, known as ABF. The founder, Arthur Ryan, played an important part in achieving profitability by reproducing the cat walk fashion in affordable rates. Primark has a huge category of products which include women and men apparel, kid’s clothing, homeware, accessories, shoes, cosmetics and confectionary products. The core competency of the company is that they sell apparel at rates in cheaper rates. Currently, Primark owns more than 390 stores in 12 countries. The recent achievement led the company as one of the leading apparel company of UK (Sabanoglu, 2019). Currently, Primark does not have any retail outlet in Asia, hence, expanding into Asian market and that too in India, which is one of the biggest potential market, will help in boosting their international position. India is suitable for the apparel sector of Primark as it is developing country and possess potential. [Show More]

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