Business > CASE STUDY > MBA FPX5006 Assessment2 1.edited.docx MBA-FPX5006 BUSINESS STRATEGY Amazon MBA-FPX50 (All)
MBA FPX5006 Assessment2 1.edited.docx MBA-FPX5006 BUSINESS STRATEGY Amazon MBA-FPX5006 Capella University Amazon™s Business Strategies A business is only as successful as its strategic plan... allows them to be. For a business to succeed, the company needs to be up to speed with all the new trends or patterns occurring within the business environment. In today's business world, new things are being developed and changing at an increasing rate. For a business to survive, it needs to have a business strategy and the resources and tools required to achieve the goals and strategy created. Some sources that can alter a strategy plan are service, supply chain, human resources, technology, and the product itself. A tool that can be used is the Porters framework Method (Gudat, 2019). This specific framework represents a company's goal of targeting broad or narrow market segments to have a successful business. Another tactic that needs to be determined is if the company should differentiate the products from those of competitors or offer the products at a cheaper cost to achieve the competitor's advantage. Porter mentions the three different generic strategies a company can use: market focus, cost leadership, and differentiation. On the other hand, with the increase of technology. Social networks and the internet's new business models have changed the rules and have made the strategy guidelines more complicated. Specific studies suggest that companies use narrow market segments to keep competitive products and cost. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]
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