Business > CASE STUDY > MBAFPX5012 Assessment1 1.doc Marketing Plan MHS Marketing Team Executive Summary The (All)

MBAFPX5012 Assessment1 1.doc Marketing Plan MHS Marketing Team Executive Summary The

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MBAFPX5012 Assessment1 1.doc Marketing Plan MHS Marketing Team Executive Summary The following is a marketing plan for MHS to expand into the dog treat market, specifically with CBD dog treats. ... The CBD dog treat market has skyrocketed as most households have pets that are considered an extension to their own family. MHS will be using the diversification growth approach, the buying process will be relatively the same as with MHS™s other products. MHS products are available in pet stores across the nation, the CBD treats will also be provided the same way. MHS can utilize social media and content marketing to drive traffic to our product. For MHS and the new product, penetration pricing would be best fit for pricing strategy. When looking at distribution strategies, it would be beneficial to utilize the intensive distribution strategy. In order to track the effectiveness of the marketing campaign, MHS can check the ROI or return on investment as well as looking at increment sales. Business Context MSH is a pet food company that has decided to branch out with a new product. The product will be called Waggy Shaggy, which will be a CBD treat for dogs. The reason for this expansion is that the consumers have expressed how nervous their four legged friends can get when there is a thunder storm or an event that involves loud noises like fireworks. Competitors have created dog accessories like thunder shirts, but what if something that humans can ingest and understand the benefits of, can . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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