MKT 421 FINAL EXAM | COMPLETE WITH ANSWERS | UNIVERSITY OF PHOENIX

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__________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship ... marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products service gap analysis strategic focus and plan new-product process psychographic segmentation process __________ differentiates retail outlets depending on whether contractual systems, independent retailers, or corporate chains own the outlet. Form of ownership Retail servicing Level of service Merchandise line Which of the following is true of the price equation? Extra fees are not part of the price equation. Sellers subtract the add-on charges from the list price. The amount paid by customers is always the same as the quoted price. Customers are more inclined to pay additional fees than a higher list price [Show More]

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