BTEC Business Studies Unit 2 Developing a Marketing Campaign (Decreal Gear ) *distinction*

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Rationale (Activity 1) - -1) Discuss market information 2) Discuss the validity and reliability of your market research 3)Define what the marketing objectives are 4) PESTLE Analysis on busine... ss (External) 5) SWOT Analysis on business (Internal) 6) Justification and discuss initial ideas for the marketing plan -1) Discuss the market information - -You could possibly use the 5C's Analysis. 5C's = Company, Customers, Competitors, Climate -5C's analysis ( more depth) - -Company = Pick out important information about company (starlight classics), you could talk about strengths/weaknesses etc.. Customers= Discuss and analyse the most relevant information such as: Market size, Target market, Frequency of purchase, Fashion and trends, Customer needs and wants. Competitors= Discuss who the competitors are, what their market size is, their product ranges,Prices, distribution channels etc... Climate= This will be covered in the PESTLE Analysis (External factors). -Use this method to make sure you are constantly analysing data in context of the case study - -1) State your research. 2) Explain what it means. [Show More]

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