Communication > TEST BANK > Test Bank for Business Communication Today,15Ed. by Courtland Bovee & John Thill. ALL Chapters(1-19) (All)
COMPLETE - Elaborated Test Bank for Business Communication Today,15Ed. by Courtland Bovee & John Thill. ALL Chapters(1-19) Included|826 Pages| COMPLETE - Elaborated Test Bank for Business Communica... tion Today,15Ed. by Courtland Bovee & John Thill. ALL Chapters(1-19) Included|826 Pages| TABLE OF CONTENTS 1. Professional Communication in a Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette 3. Communication Challenges in a Diverse, Global Marketplace 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages 7. Digital Media 8. Social Media 9. Visual Media 10. Writing Routine and Positive Messages 11. Writing Negative Messages 12. Writing Persuasive Messages 13. Finding, Evaluation, and Processing Information 14. Planning Reports and Proposals 15. Writing and Completing Reports and Proposals 16. Developing Presentations in a Social Media Environment 17. Enhancing Presentations with Slides and Other Visuals 18. Building Careers and Writing Résumés 19. Applying and Interviewing for Employment SAMPLE QUESTIONS: Business Communication Today, 15e (Bovee/Thill) Chapter 1 Understanding the Foundations of Business Communications 1) Communication is the process of A) transferring information and meaning. B) listening actively. C) writing messages. D) speaking to others. E) providing data to benefit the speaker. Answer: A Explanation: A) Communication is a two-way process that begins with the sender and ends when the receiver acquires information and meaning. Difficulty: Moderate LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Concept AACSB: Written and oral communication Learning Outcome: Plan and prepare business messages 2) Which of the following must occur for communication to be considered successful? A) The audience must be aware a message is being constructed. B) The message must be sent using more than one media method. C) It must transfer or negotiate understanding. D) The audience must agree with the goals of the message. E) The message must offer a benefit to both the sender and the receiver. Answer: C Explanation: C) Communication is the process of transferring information and meaning between senders and receivers, using a variety of media forms. Communication can happen in a variety of ways, but there must be a transfer of understanding for the communication to be successful. Understanding does not mean agreement. Difficulty: Moderate LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Application AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications 3) Which of the following developments is putting additional pressure on communication skills? A) Having great ideas B) The need for managers to connect with staff and external business partners C) Connecting with those who have a similar background D) Utilizing established company networks E) The changing nature of employment Answer: E Explanation: E) Ambition and great ideas aren't enough. You'll need to communicate with a wide variety of people if you want to succeed in business. The changing nature of employment is putting new pressure on communication skills, too. Many companies now supplement their permanent workforces with independent contractors who are brought on for a short period or even just a single project. Difficulty: Easy LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Concept AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications 4) Which of the following is one of the benefits of strong communication skills? A) More detailed strategic plans B) The ability to prevent stakeholders from switching to competitors C) Stronger relationships D) Eliminating risk E) Fewer employee leaks of sensitive information Answer: C Explanation: C) Just as in personal and social relationships, business relationships depend on effective connections between the company and all stakeholders, including employees, customers, and others affected by the company's business decisions. Communication helps to foster emotional connections that create a healthy work environment. Difficulty: Moderate LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Critical Thinking AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications 5) Which of the following is the term for all the parties affected by the actions of an organization? A) Employees B) Managers C) The network D) Stakeholders E) The government Answer: D Explanation: D) Stakeholders are those groups affected in some way by the company's actions: customers, employees, shareholders, suppliers, neighbors, the community, the nation, and the world as a whole. Difficulty: Easy LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Concept AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications 6) Which of the following can communicators do to make sure they share facts rather than vague impressions? A) Provide optimistic information B) Present information in a concise manner C) Offer compelling arguments and recommendations D) Identify areas of responsibility E) Use concrete language with specific detail Answer: E Explanation: E) Use concrete language, specific detail, and information that is clear, convincing, accurate, and ethical. Even when an opinion is called for, present compelling evidence to support your conclusion. Difficulty: Moderate LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Critical Thinking AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications 7) Which of the following will help the audience understand how they will benefit from your message? A) Offering compelling arguments and recommendations B) Clarifying expectations and responsibilities C) Presenting information in an efficient manner D) Providing practical information E) Giving vague impressions Answer: A Explanation: A) Show your readers precisely how they will benefit by responding the way you want them to respond to your message. This is done by offering compelling, persuasive arguments and recommendations. Difficulty: Moderate LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Critical Thinking AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications 8) Which of these is a reason why it's important to learn how to communicate efficiently? A) Efficient messages are cheaper to transmit. B) Efficient messages don't need to convey as many facts. C) Concise messages don't need to be personalized. D) Short messages are easier to write. E) Concise messages show respect for people's time. Answer: E Explanation: E) To make your communication efforts as effective as possible, focus on making them practical, factual, concise, clear, and persuasive. Concise messages show respect for people's time, and they increase the chances of a positive response. Difficulty: Moderate LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Critical Thinking AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications 9) Improving your communication skills may be the single most important step you can take in your career. Answer: TRUE Explanation: The world is full of good marketing strategists, good accountants, good engineers, and good attorneys—but it is not full of good communicators. Strong communication skills will help you stand out from your competition in the job market. Difficulty: Moderate LO: 1.1: Explain the importance of effective communication to your career and to the companies where you will work. Skill: Concept AACSB: Written and oral communication Learning Outcome: Discuss the challenges and importance of business communications. [Show More]
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