Consumer Behavior: Building Marketing Strategy Chapter One Questions and Answers High Level 2023

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Conceptual Model (pg. 24) - - -Consumer Behavior (pg. 6) - -is the study of individuals, groups, or organizations and the process they use to select, secure, use, and dispose of products, services,... experiences, or ideas to satisfy needs and the impacts that these process have on the consumer and society. -Consumer Cost (pg. 19) - -is everything the consumer must surrender in order to receive the benefits of owning/using the product. -Customer Satisfaction (pg. 22) - - -Customer Value (pg. 10) - -is the difference between all the benefits derived from a total product and all the costs of acquiring those benefits. It is critical that a firm considered value from the customer's perspective [Show More]

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