Business > CASE STUDY > Masai Ujiri Because I'm Black By Abbas Khambati, Maziar Raz (Case Notes/ Answer with Free Case File) (All)
Masai Ujiri, president of basketball operations for the Toronto Raptors (Raptors), has worn many hats during his tenure as a National Basketball Association (NBA) front-office executive. As president... , his formal responsibilities include making financial decisions for the franchise, making player-related decisions, and representing the team in the public sphere. Outside his role with the Raptors, Ujiri has been actively involved in building a non-profit organization, namely Giants of Africa (GOA), which primarily aims to educate and enrich the lives of African youth. Ujiri has been a successful sports executive. He has had an illustrious career both on and off the basketball court; he has not shied away from making bold, sometimes even controversial, decisions; and he led his team to the NBA Championship in June 2019. At the end of the championship game, Ujiri was involved in an altercation with a sheriff’s officer. Ujiri explicitly called out his mistreatment—which came at the height of his success—as resulting from his being a Black man, highlighting the racism prevalent against Black people and minorities [Show More]
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