Pricing at Vocram Airways (A) By Fredrik Odegaard, John Wilson (Case Note Answer with Free Case File)

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This case is intended as an intermediate case for both undergraduate and MBA students. It has been used in a revenue management course as part of a session on setting prices when: 1) limited capacity... exists, and 2) two sources of uncertainty surround the potential customers (i.e., [a] customers belong to different segments or groups, and [b] within each group, customers differ in their willingness-to-pay or valuation). The learning objective is for students to develop their modelling skills in formulating the problem and deriving the optimal single price for the service. This case is intended as an intermediate case for both undergraduate and MBA students. It has been used in a revenue management course as part of a session on setting prices when: 1) limited capacity exists, and 2) two sources of uncertainty surround the potential customers (i.e., [a] customers belong to different segments or groups, and [b] within each group, customers differ in their willingness-to-pay or valuation). The learning objective is for students to develop their modelling skills in formulating the problem and deriving the optimal single price for the service. [Show More]

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