AQA A-level BUSINESS Paper 2 Business 2 JUNE 2022 question paper

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0 1 Read the information below and then answer the questions that follow. The UK tea market Tea drinking in the UK is declining as younger customers choose alternatives such as coffee. Extrapola... tion of the annual sales suggests that coffee will outsell tea in the UK by 2025. Within the overall tea market traditional black tea still dominates sales. However, a ‘health tea’ niche made up of fruit, herbal and green teas is growing. This niche has benefitted from its association with wellbeing. Appendix A Annual sales volume of black tea and coffee (million kg), UK (actual sales 2012–2020; estimated sales 2021–2025) Appendix B UK tea brands 2019 Rank Brand Annual Sales (£m) % change Type of tea in range 1 Twinings 108 +3.8 Black and health tea 2 PG Tips 99 −7.2 Mainly black, with small new health tea range 3 Taylors (including Yorkshire Tea) 98 +5.0 Black and health tea 4 Tetley 90 +0.4 Mainly black but some health tea 5 Pukka 23 +15.4 Organic and ethical black and health teas Other tea brands 144 Appendix C Price elasticity of demand data Type of tea Price elasticity of demand Black tea −1.2 Health teas −0.5 Turn over for Appendix D box [Show More]

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