HootSuite Platform Exam 88 Questions with Answers 2023,100% CORRECT

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HootSuite Platform Exam 88 Questions with Answers 2023 What are two reasons why it is important to share your hootsuite analytics data with other members of your team (pick two) - CORRECT ANSWER ... To guide your teams social media tactics and do more of what's working and to demonstrate the ROI of your social media efforts to more senior One benefit to using the post-performance area within Hootsuite analytics is that you can sort posts by - CORRECT ANSWER All the options in this list (shares, engagement rate, reach, comments) Unlike a twitter geo-search, which is based on a specific geo code, Instagrams location search uses - CORRECT ANSWER A list of approved, global locations Which options below best describe the action being undertaken in the visual? - CORRECT ANSWER Creating a stream to search a network for specific terms When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself, which is it? - CORRECT ANSWER Publishing the image to your Instagram account Which of the following is not a metric type generated by the overview metrics model in Hootsuite Analytics? - CORRECT ANSWER Share of voice When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: - CORRECT ANSWER Setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour Sometimes exchanges within a common thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create dedicated ____ for that conversation to stay on top of the action - CORRECT ANSWER Comment stream Which of the following is not a benefit of using Hootsuite Analytics? - CORRECT ANSWER Highly accurate estimates of the monetary value of each like, between, share, and new follower What are the two best practices for discovering whether a message you've scheduled with Hootsuite has failed to send (pick two) - CORRECT ANSWER Enable email notifications for failed messages under 'preferences' and review the 'past scheduled' calendar view in publisher for entries colored red When using the Hootsuite Planner feature, the fastest way to compose a new message is to: - CORRECT ANSWER Click on a time slot and choose new post/new pin In the composer there are 3 ways you can attach an image. Which of the following is not an option for attaching an image - CORRECT ANSWER Insert an image from an Instream Tweet Unlike the overview module in Hootsuite Analytics, which offers on set of aggregated analytics data, _____ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization - CORRECT ANSWER The reports feature When using Hootsuite to publish to Instagram, there are some types of posts that require using the "mobile notification workflow"?, which involves a few additional steps. Pick the post type below that does NOT require using the "mobile notification workflow"? - CORRECT ANSWER Image posted to a Business account It's important to ensure you've done the following steps when scheduling messages using the Hootsuite bulk compose feature (pick two) - CORRECT ANSWER Input the data in MONTH, DAY, YEAR or DAY, MONTH, YEAR format and ensure you use a 24-hour clock format (e.g., 17:00 rather than 5PM) Conversations on twitter move fast and its east to miss the opportunity to engage with an important influencer or prospect. _____ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions - CORRECT ANSWER Twitter Lists Within Hootsuite Analytics report, you can add a tile, which is: - CORRECT ANSWER An individual display of a specific metric A vanity URL in Hootsuite I best described as: - CORRECT ANSWER A customizable, branded URL that also lets you track click-through statistics When onboarding new team members in Hootsuite Analytics, we recommend ___ to reduce the risk that something is changed incorrectly or accidentally. - CORRECT ANSWER Sharing reports in read only form After you've uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages? - CORRECT ANSWER Planner Hootsuite publisher is an area of the dashboard that give social media managers: - CORRECT ANSWER The ability to schedule posts to multiple networks and then review, revise, rearrange, and export them When using composer, what's the purpose of the social profile picker? - CORRECT ANSWER To select the social profiles to which you want to publish your message See the visual below. Why is the action being taken here important? - CORRECT ANSWER Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard Which description below best describes the action you would undertake in this dialog box? - CORRECT ANSWER Adding an Instagram account to Hootsuite Select the 4 features that are available on Hootsuite mobile: (pick four) - CORRECT ANSWER Planner, streams, compose, inbox & settings Hootsuite's mobile app lets you see all the posts you've schedules and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___ area of the app. - CORRECT ANSWER Planner To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use: - CORRECT ANSWER Geo-search streams Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook? - CORRECT ANSWER Composer If you're looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at: - CORRECT ANSWER The overview feature in Hootsuite Analytics Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? - CORRECT ANSWER Publish an outgoing message with photos Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send ____ that notify you when scheduled Instagram posts are ready to be published - CORRECT ANSWER Push notifications Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? - CORRECT ANSWER Tabs and streams Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard: - CORRECT ANSWER To vet incoming comments on your channel or specific videos by approving or deleting them You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram accounts as a _____. - CORRECT ANSWER Business account To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply as a ____ stream. - CORRECT ANSWER Published comments _____ are created within ______, similar to how you create individual files within a broader file folder. - CORRECT ANSWER Streams; tabs Which tools are found in the header section of the Hootsuite Dashboard? (pic three) - CORRECT ANSWER Message composer, Account settings, and Quick search What is the most popular and loved feature of Hootsuite? - CORRECT ANSWER The ability to schedule and publish messages to multiple accounts at once When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow or this collaboration, you must set the permission for that user to: - CORRECT ANSWER 'Can edit' Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: - CORRECT ANSWER App directory When saving messages as drafts, it is important to remember that your draft will no go live unless - CORRECT ANSWER You have scheduled it or clicked 'publish' Lets say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for the tasks? - CORRECT ANSWER Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots Some of the Apps in Hootsuite App Directory include 'plugins' which means that the app: - CORRECT ANSWER Can be integrated across your entire dashboard, rather than just within a stream Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? - CORRECT ANSWER Assignments made from your desktop dashboard will be visible on mobile and vice versa The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go: - CORRECT ANSWER Assignments and approvals When publishing to Pinterest from Hootsuite, you must include two items, which are: - CORRECT ANSWER A photo and a link A benefit for using the Post Performance area within Hootsuite Analytics is that it shows: - CORRECT ANSWER Stats for posts published both natively and through Hootsuite Why would you want to add someone to a Twitter list in Hootsuite? - CORRECT ANSWER To create a focused feed of similar users such as industry influencers, advocates, or competitors You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - CORRECT ANSWER Vanity URLs A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of - CORRECT ANSWER Tiles, which are individual displays of a specific metric Publishing to Pinterest with Hootsuite saves time because: - CORRECT ANSWER You can schedule and post to multiple accounts and boards at the same time What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks? - CORRECT ANSWER Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability to fully automate your social media marketing activities (i.e., the autopilot feature) Lets say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take? - CORRECT ANSWER Duplicate a draft The data shown in the Post Performance area within Hootsuite Analytics is updated for the first ___ that a post is live - CORRECT ANSWER 31 days The purpose of the social profile picker in composer is to: - CORRECT ANSWER Identify the social networks to which you'd like to publish your message When using Hootsuite's bulk composer, all messages must be schedules at least ___ ahead of when you plan to import the CSV file into Hootsuite. - CORRECT ANSWER 10 minutes When its time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it's time to press the publish button in the Instagram app? - CORRECT ANSWER Push notification Hootsuite mobile is useful for teams because of the following functionality: - CORRECT ANSWER Assignments and approvals Which of the options below best describes the action being undertaken in the visual (duplicate) - CORRECT ANSWER Creating a new stream for engaging with your audience Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you'll find in the sidebar (see image below for reference)? - CORRECT ANSWER Notifications The reports feature in Hootsuite Analytics is: - CORRECT ANSWER A fully customizable, real-time display of social metrics data What's the difference between a stream and a tab? - CORRECT ANSWER Streams display content from your social networks, and tabs house a collection of streams Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard? - CORRECT ANSWER Save a composed message as a draft Geo-search streams are used to help you find tweet and Titter conversations relevant to your brand that are happening in: - CORRECT ANSWER Specific physical locations or regions Which of the following actions can NOT be done in the Hootsuite Planner feature? - CORRECT ANSWER Perform a geo-search When using Hootsuite's mobile notification workflow to publish images to your phone personal Instagram account, which step do you need to complete on your phone? - CORRECT ANSWER Publishing the image to your Instagram account If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite ____ is an important product area for you to familiarize yourself with. - CORRECT ANSWER Publisher To determine the ROI of you social media activities, which Hootsuite product would you use? - CORRECT ANSWER Hootsuite Analytics With Hootsuite's Mobile Pap you can share ____ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom - CORRECT ANSWER Streams To access the Hootsuite App Directory, go to the: - CORRECT ANSWER Launch menu, extensions dropdown, analytics dashboard, settings panel There are several ways you can schedule new messages in Hootsuite. Which of the following doesn't belong? - CORRECT ANSWER From the drop down menu in a search stream The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit? - CORRECT ANSWER To put your analytics results in a more historical perspective Overview and reports are modules within which Hootsuite product? - CORRECT ANSWER Hootsuite Analytics You can do all of the following actions in the Composer, except: - CORRECT ANSWER Search for mentions of your company name By setting a team member's permission to 'can edit' on a report in Hootsuite Analytics, you are granting them: - CORRECT ANSWER Full editing rights to that report When using the Composer in Hootsuite's Mobile app, which options are available for sending your message? - CORRECT ANSWER Send now, auto-schedule, or schedule a custom time When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration? - CORRECT ANSWER Assign the message to a social network the team or team member manages, the click 'save draft' ____ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate. - CORRECT ANSWER Search streams The Hootsuite bulk composer allows you to: - CORRECT ANSWER Schedule up to 350 messages at one time, including existing scheduled messages When you add an RSS feed to Hootsuite's publisher, posts from blogs and websites you designate will be: - CORRECT ANSWER Automatically posted to the social network you choose, with prescripted message and a trackable link In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report? - CORRECT ANSWER Reports provide your colleagues with continuous access to real time data, whenever they want it Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? - CORRECT ANSWER Quotation marks around the phrase To share access to a Hootsuite analytics report with your colleagues you need to use the share button to: - CORRECT ANSWER Share it via email The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the: - CORRECT ANSWER App directory Let's say you want to monitor all the comments on a campaign YouTube video you've just launched. To do this create a 'My Videos' stream, find the campaign video, and then select '_____.' - CORRECT ANSWER Create content stream Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link, which of the following are reasons you'd want to use this feature (pick two) - CORRECT ANSWER Owly links are trackable, which means you can track how many people clicked it and Owly links use less characters than regular URLs YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ______. This lets you discover new videos based on keywords or key phrases - CORRECT ANSWER Search stream [Show More]

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