Marketing > TEST BANK > TEST BANK Principles of Marketing, 16th Edition, Philip Kotler and Gary Armstrong (All)
TEST BANK Principles of Marketing, 16th Edition, Philip Kotler and Gary Armstrong
Document Content and Description Below
Principles of Marketing, 16th Edition. Principles of Marketing, 16th Edition by Philip Kotler and Gary Armstrong. This is 20 chapters with multiple choice answers and essay answers. It is a comprehens... ive text that helps students learn how to create customer value and engagement. The book presents fundamental marketing information within an innovative customer-value framework. It has been thoroughly revised to reflect the major trends impacting contemporary marketing and is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brands and experiences. This content will provide a study guide and test preparations. This marketing book can be used by students, beginners, marketing professionals, and students. [Show More]
Last updated: 10 months ago
Preview 1 out of pages
Instant download
Buy this document to get the full access instantly
Instant Download Access after purchase
Add to cartInstant download
Reviews( 0 )
Document information
Connected school, study & course
About the document
Uploaded On
Aug 16, 2023
Number of pages
Written in
Additional information
This document has been written for:
Uploaded
Aug 16, 2023
Downloads
0
Views
12
