TEST BANK Principles of Marketing, 16, Edition (Kotler)

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Principles of Marketing, 16th Edition by Philip Kotler and Gary Armstrong. This contains 20 chapters of multiple-choice questions and answers along with essays answers. It is a comprehensive text tha... t helps students learn how to create customer value and engagement. The book presents fundamental marketing information within an innovative customer-value framework. It has been thoroughly revised to reflect the major trends impacting contemporary marketing and is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations and experiences. This is a marketing book that can be used by beginners, students, and marketing professionals. This is a great material study guide for exams, quizzes, and essay preparations. [Show More]

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