GCU MKT 315 Final Exam Questions With Answers 2023/2024

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GCU MKT 315 Final Exam Questions With Answers 2023/2024 A message is conveyed by means of an ___, such as a sales person or advertising media Correct Answer: channel of communication the proc... ess of having a sender transform an idea into a set of symbols in communication is Correct Answer: encoding the info sent by a source reciever in the communication process is called Correct Answer: a message profit equation Correct Answer: total revenue minus total cost total money recieved from sale of a product is Correct Answer: total revenue after a reciever responds to a message, the senders interpretation of it is called Correct Answer: feedback form of communication seeks to influence feelings/opinions is referred to as Correct Answer: public relations stage of personnel selling process to ensure customer satisfaction Correct Answer: follow up personal selling process encompasses ___ distinct selling stages Correct Answer: 6 any form of nonpersonnel communication of a product, service is referred to as Correct Answer: advertising pull strategy Correct Answer: consumers ask retailers for the product salesperson who processes routine orders Correct Answer: order taker [Show More]

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