Intro to Business: A Primer Companion text to CapsimCore™ Business Simulation

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Table of Contents Introduction 1 Overview: what is a business? 7 Marketing: how do we identify, entice and add value for customers? 19 Production: how does a business create goods and serv... ices to sell? 34 Accounting: how do we keep track of the money? 47 Finance: how do we raise funds, reward shareholders, and manage our assets? 60 Strategy: how does it all work together? 83 Ethics: doing it right – social responsibility and ethical decision making 103 Selling your company and making brilliant business presentations 118 [Show More]

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